According to a survey, the three most popular features of a hotel stay for UAE guests are facilities (swimming pool, sauna), room service and entertainment options.
IHG Hotels & Resorts today unveiled the UAE results of a pan-Arab survey commissioned to better understand how consumers like to enjoy their time as a hotel guest, as part of the launch of its global ‘Guest How You Guest” – which aims to amplify realistic travel moments and celebrate individuality – encouraging guests to be themselves.
The survey aimed to explore the preferences and desires of guests during hotel stays in general. The insightful survey also revealed that guests want to be themselves when they stay at a hotel – to stay the way they want – something IHG Hotels & Resorts celebrates.
The company’s new global campaign, Guest How You Guest, is a celebration of hotels and a break from having to do it all. IHG believes that when people are supported, they feel free to be themselves and live their best life, a statement said.
The UAE survey results revealed what UAE guests are looking for in a hotel experience, with the three most popular features of a hotel stay being facilities (swimming pool, sauna) at 62%, room service (53%) and entertainment. choice (49%).
Meanwhile, a fifth of respondents appreciated not having to clean up after themselves or cook for themselves, and 44% liked the food selection available at hotels.
Exploring in more detail how the UAE likes to stay in hotels, research showed that 20% like to change for dinner to look their best, while 24% are comfortable enough slouching in their pajamas and their hotel slippers, and 33% even go for a walk. a hotel in beachwear. 61% feel they are always relaxed during their stay, but 13% worry that their children will misbehave and disturb other guests.
IHG also created a series of “hotel guest archetypes” as part of the research. Of these, 28% ranked themselves as “groupies”, most likely to relax and enjoy the company of family and friends, 25% are “memory makers”, focusing on creation of memorable experiences and tourism in the region. 21% admitted to being “romance lovers”, enjoying luxurious and romantic trips with their partners, 13% are “partiers”, using the pool during the day and going for a drink in the evening, and finally, 12% are “explorers”, going off the beaten track to discover new experiences.
Earlier this year, IHG launched IHG One Rewards – the brand’s new loyalty program – giving members more choice, value and richer rewards than ever before. The redesigned loyalty program connects IHG One Rewards members to IHG Hotels & Resorts’ growing portfolio of 6,000 hotels and 17 brands, including one of the world’s largest luxury and lifestyle collections.
Haitham Mattar, Managing Director India Middle East and Africa, IHG Hotels & Resorts, said, “The tourism and hospitality industry in the UAE offers tremendous opportunities and the country is known for hosting diverse customers traveling for business and leisure. The needs, wants and preferences of our hotel guests are constantly changing, so it’s fundamental to us to provide them with what they crave most: a personalized and individualized experience. We care about our customers and know that each one is unique, and through our reinvigorated loyalty program, IHG One Rewards, members can tailor how they use their points to best suit them.
IHG One Rewards benefits include a faster bonus point earning structure, where members can earn even more points and earn rewards faster. It also includes a milestone feature that allows them to choose the rewards that matter most to them, such as free breakfast for Diamond Elite members, exclusive access to Reward Night Discount promotions, room upgrades, a early check-in or check-out and more (subject to terms and conditions). – TradeArabia Press Office