Town of Gardendale set to become outdoor sports destination, names sports facility companies as operating partner


Outdoor sports complex to host more than 30 tournaments in its first year of operation

CLEARWATER, Florida., June 9, 2022 /PRNewswire/ — Located just north of birminghamthe Town of Gardendale, AL, invests heavily in the health and economic vitality of the community. Led by the mayor Stan Hogelandthe city has begun construction of a $27 million redevelopment of Bill Noble Park from a quaint neighborhood park to a year-round destination for traveling sports families and members of the local community. Scheduled to open in the spring of 2023, the park will feature nine baseball/softball diamonds, eight tennis courts, eleven pickleball courts, as well as a host of amenities for guests to enjoy during their visit. Through a competitive bidding process, the City of Gardendale has selected the Sports Facility Companies (SFC) to operate the park, including creating local programming opportunities, booking regional and national tournaments, and hosting community events.

“The park will strike a balance of use for the Gardendale community to enhance sports and recreation opportunities for our residents while serving as a regional outdoor sports destination,” said the Mayor. Stan Hogeland. “The weekend tournaments will bring new visitors to Gardendale to experience our shops, restaurants and hotels. We are fueling the next generation of our economy with this investment.”

Mayor Hogeland is a long-time citizen of Gardendale and a passionate community leader with 35 years of service in parks and recreation before becoming city council president and mayor (2015). The park, originally built in the 1960s, is named after the former mayor G.William Noble who served from 1972 to 1996.

“We selected the sports facility companies to operate the park because the city has never undertaken a project of this scope and scale. SFC successfully operates impressive sports complexes in Vacuum (AL) and Albertville (AL) and over 30 other destinations across the country,” said Bill Casaday, Gardendale’s executive assistant to the mayor. “This is such an important investment for the community – we wanted to make sure it was set up to be successful from day one.”

Widely considered a pioneer in outsourced operations, sports facility companies have established themselves in the sports tourism space for consistently generating record-breaking results in terms of economic impact. Since 2003, sports facility companies have served more than 2,000 communities in the planning, development and operation of sports, recreation, events and entertainment complexes. They are currently working the SF networkthe largest and most dynamic network of resorts for young people and amateurs of its type, which welcomes more than 25 million visitors each year.

“We are delighted to develop Bill Noble Park Gardendale family and guest service history. We look forward to contributing to the health and economic vitality of Gardendale with weekday community use in combination with weekend events and tournaments,” said Jason Clement, Founding Partner and CEO of SFC. “Our operations team is working hard to manage the pre-opening schedule, develop business development strategies, and we are excited to work with local user groups to maximize the park’s potential.”

Under SFC’s management, the park is expected to produce more than $45 million in direct economic impact through new visitor spending in the first five years of operation alone. The operations team expects to develop strong partnerships with local sports groups like the Gardendale Youth Baseball and Softball Association (GYBSA).

The park redevelopment was designed by Williams Blackstock Architects, HNP Landscape Architects, LBYD Engineers. and is being built by Stone Building Company.

To book an event, learn more about becoming a community partner, or inquire about the project, please contact [email protected]. To learn more about sports facility companies or information on facility management solutions, visit or see their managed properties, the SF network at

About sports facility companies

Sports Facility Companies (SFCs) provide outsourced management and development services for community sports, recreation, wellness and event facilities. SFC provides comprehensive solutions to community leaders, municipalities, convention and visitor bureaus, and developers, including master planning, program planning, feasibility, development oversight, construction management, and construction services. professional management. The SF Network consists of over 30 managed venues and 1,500 team members serving over 25 million annual guests while producing over $250 million of economic impact each year. To learn more, visit and


Ashley Whittaker

SOURCE Sports Facilities Companies


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