Autocamp Hospitality Group will launch its new Field Station hotel concept in early spring 2023.
Autocamp glamping sites with hotel rooms based on Airstream trailers have become very popular during COVID-19.
Now it is converting existing motels and lodges into Field Station hotels to expand its hotel portfolio.
Autocamp – the hotel company behind a popular chain of luxury campgrounds using Airstream trailers as hotel rooms – is breaking out of its “quick fix” shell and into the hotel business .
Autocamp Hospitality Group will soon launch Field Station, a collection of hotels targeting travelers who want an outdoor vacation.
And its first location in Moab, Utah will be ready in early spring 2023 starting at nearly $160 per room.
Changing from Airstream caravan-based accommodation to a traditional hotel concept may come as a surprise to Autocamp fans. But this concept took years to develop.
In recent years, the company has backed away from opening Autocamp sites in certain markets due to scheduling issues or “land restrictions”, prompting it to consider more traditional accommodations, said Julie Saunders, director marketing of Autocamp and Field Station. Initiated.
But just because Field Station is more of a traditional hotel than a glamping site doesn’t mean the brand loses sight of its love for the outdoors.
Like Autocamp locations, many of these field stations will be in areas with opportunities for outdoor recreation, whether national parks, ski destinations, or water sports hotspots.
The lodges will also offer outdoor equipment rentals, guides and “educational programming” to keep its guests interested in the great outdoors…
…as well as cafes, swimming pools and beer gardens, which are already mainstays of Autocamp sites.
“Autocamp is more ‘light adventure,'” Saunders said. “With Field Station, we have a retail and rental component in our lobby so we invite people to recreate outdoors.”
And the turnaround time of these Field Station hotels will be fast.
To save time and money, instead of building new properties from scratch, Field Station is taking a page out of Margaritaville’s real estate playbook by converting and renovating existing motels and lodges.
Before Autocamp stepped in, this next Utah property was a Super 8 motel, Saunders told Insider. Now it’s a clean, “industrial utilitarian” Field Station hotel ready to welcome guests in just a few months.
According to Saunders, it only takes the team about a year from the date of purchase of the property to renovate the existing lodge into a new field station, although this Utah site took about 18 months to fully convert due to construction issues related to COVID-19. .
To compare, a traditional Autocamp could take up to two years to build.
“Glamping” – a concept that has seen insatiable popularity during COVID-19 – has always been Autocamp’s daily bread.
But these new field stations are saying goodbye to Airstream caravan hotel rooms, equipped luxury canvas tents and tiny cabins…
…and instead say hello to a variety of hotel room options.
But it wouldn’t be a true Autocamp Hospitality Group concept without some kitschy sleeping options: Some rooms will have suspended sleeping systems more often used by rock climbers for sleeping on the cliffside.
Similar to Autocamp, if a traveler plans to stop at a field station on an RV trip, they may not need to book a hotel room. The property will have a handful of hookups and sites for RVs and RVs.
This Moab field station, located directly on Main Street, is right next to the entrance to Arches National Park.
And looking ahead to next year, the hotel company plans to open two more field stations in Lake Tahoe and Joshua Tree in California. The latter is already home to a successful Autocamp site.
Autocamp Hospitality Group is also considering markets on the East Coast. But for now, he remains silent on these potential locations.
The deployment of Field Station does not mean the end of the hotel groups’ Autocamp concept, which has been a huge success.
The brand is still actively building Autocamps and already plans to launch four sites next year.
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