People and technology working in tandem


Part personalized service, part automation, and part self-service, the hotel guest experience has undergone a major transformation since the pandemic. Propelled by labor shortages, technological innovation and changing traveler preferences, a new “hybrid hotel” model has emerged, combining the efficiency of automation with the warmth of human touch. .

How can hotels find the ideal balance and what impact will this have on guest satisfaction? Join us for our next webinar, when we explore the opportunities and challenges of the hybrid hotel.


  • Personalized service vs automation vs self-service: main differences
  • When is automation the best solution during the customer journey?
  • When is personal service more important?
  • Back office automation: improve performance, not replace employees
  • Leverage automation to increase customer satisfaction and increase revenue


  • Shazia Nazir, Managing Director, Guest Intelligence, Safir Hotels & Resorts
  • Danica Smith, Director of Product Engagement, ReviewPro
  • Daniel Craig, Founder, Recognized


Tuesday, July 26 at 5:00 p.m. CET

This webinar is hosted by Shiji

For more information, please contact Zoé Koumbouzi

Computer science

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