Mastercard today announced the appointment of Stephanie Meltzer-Paul as head of Loyalty. She will oversee the continued growth and development of loyalty services, including benefits, rewards and platforms, for issuers and merchants around the world.
Stephanie is a seasoned consumer loyalty and digital marketing innovator with approximately 25 years of experience leading consumer loyalty and engagement for global companies. She joins Mastercard from Inspire Brands. In her role as digital customer experience leader for six brands, including Dunkin’, she oversaw the DD Perks loyalty program as well as their mobile app, website and other consumer touchpoints. . Previous roles in cross-marketing, loyalty and co-branded products for brands such as BJ’s Wholesale Club and Starwood Hotels & Resorts.
“Loyalty today is about delivering meaningful digital and in-person engagement to consumers,” said Raj Seshadri, president of Data & Services, Mastercard. “Stephanie has a proven track record of creating loyalty programs that drive impact and action. Her experience across industries will prove invaluable to Mastercard customers as we help them attract and engage consumers. on all channels.”
Named to the 2021 list of Women Brand Innovators to Watch and the Nation’s Restaurant News 2020 Annual Power List, Stephanie is the recipient of multiple marketing industry awards.
MasterCard Inc. published this content on March 14, 2022 and is solely responsible for the information contained therein. Distributed by publicunedited and unmodified, on March 14, 2022 1:03:05 PM UTC.