For the first time in the hotel industry, Royal Classic Resort (Pvt) Ltd Natharampotha, Kandy has started promoting and highlighting their hotel and some social issues by releasing music videos. The special thing about this is that all of these music videos are composed and produced by the hotel staff.
“All of the characters in these clips are also employed in the hotel,” said Royal Classic Resort general manager R. Jeyapradhap, who was the mentor behind it. “I have worked in the hospitality industry for 15 years in the UAE and similar ‘new dimension of marketing’ techniques have been used and thought to take inspiration from it and introduce it to the hospitality industry. Sri Lankan hotel industry. “
He said they first released a video clip highlighting the COVID-19 virus and how people should take precautions against it. “It was a three minute video and it drew about a million viewers from around the world.” In this ‘Corona Go Go’ video, we cautioned the public about the dangers of C-19 and how people should be protected from it while enjoying life in a new normal. “Our motto in this song was’ There is no vaccine so practice good hygiene. We also promoted the concept of staying positive and not being negative in these videos.
“Our second music video was released to promote the hotel’s New Years celebrations and we used the slogan ‘Avurudu with Sudu’ with the lead character played by one of our female chefs. This was started as a result of many requests we have received from guests and viewers around the world asking for a second video.
He said the cost of production was also minimal due to the involvement of the staff and it was also a good opportunity for them to show their talents in another field.
He said they would then release a video clip about their wedding facilities and how guests could benefit from their packages.