Super Bowl LVII won’t be played for six months.
But hotels in the Phoenix area already have limited availability for the big game, scheduled for Feb. 12, 2023, at State Farm Stadium in Glendale.
Many hotels in the Phoenix metro area, including Hilton, Marriott and IHG properties, are fully booked for the weekend of Feb. 10-12, as well as the days before and after the game, according to a check of the websites of reservation of hotels.
Even hotels in remote areas like Buckeye, Happy Valley and Queen Creek showed no availability during a check of hotel chain booking websites in early August.
And hotels with vacancy will cost you.
The Hilton Garden Inn Phoenix Midtown, about 17 miles from State Farm Stadium, listed a rate of $1,114 per night for a stay Feb. 10-13. MK Hotels Mesa, about 33 miles from the stadium, showed $452 per night for the same dates — and that’s on the lower end of the prices we’ve seen.
Smaller chains and independent hotels also charge higher rates. Sonder in McKinley, about 17 miles from the stadium in downtown Phoenix, has a studio with a balcony available for $1,367 per night on Super Bowl weekend; the same room is $182 a night from January 27-30, two weekends before the big game.
“One of our vendors was trying to bring a small group for a meeting at Super Bowl time and the cheapest rate was about $1,200 a night,” said Eric Kerr, vice president of ideas and development at Visit Phoenix, which promotes tourism in the city. . “We know a lot of places have their sites filled.”
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Super Bowl 2023 overlaps Phoenix Open golf tournament
The huge interest in trips to Phoenix in February isn’t just due to Super Bowl 57.
The WM Phoenix Open golf tournament is scheduled for February 6-12, coinciding with the Super Bowl festivities.
This double hit of major sporting events will fill area hotels, including the Fairmont Scottsdale Princess, host resort of the WM Phoenix Open.
“We are busy the week leading up to Super Bowl Sunday with golf tournament guests who have been staying with us every year for over a decade,” said John Glynn, spokesperson for the Princess.
The hotel is fully booked Feb. 7-15 and demand for stays around those dates is also high, he said. A search of room rates showed standard rates start at $699 per night for stays Feb. 1-6 and $799 for stays Feb. 16-18.
Many February guests are showing interest in the resort’s next “luxury hotel within a hotel,” Privado Villas, which will debut in fall 2022.
Travelers show early interest in Super Bowl LVII hotel rooms
Interest in Super Bowl hotel reservations traditionally comes in three waves, said Jesse Thompson, regional sales and marketing manager for the Valley Ho Hotel in Scottsdale and Mountain Shadows Resort in Paradise Valley.
The first wave, of travelers booking rooms in the days following the previous Super Bowl, has already passed. The second wave comes from travelers who book at the start of the NFL season, he said.
Finally, the third wave comes from travelers booking as the playoff season begins to roll out, Thompson said. This includes people traveling from the home cities of playoff teams.
Glendale lists about 12 hotels in the Glendale sports and entertainment district that are closest to the State Farm stadium.
All are sold out for Super Bowl weekend.
These hotels include the Renaissance Phoenix Glendale Hotel & Spa, which has seen “very high” demand and higher room rates than previous Super Bowls.
Steve Eberhart, general manager of the Renaissance Phoenix Glendale, believes pent-up travel demand since the pandemic has kept room occupancy and nightly rates high in recent months.
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Can you still stay in Phoenix for the Super Bowl?
It’s possible. Cancellations could occur in the months and weeks leading up to the game.
Some people who book early will cancel if their team doesn’t show up, allowing fans whose teams are going to find a hotel, Eberhart said.
“We hope to have rooms available so that we can accommodate some of these fans as well,” he said.
If it’s impossible to find a hotel in the Phoenix metro area for Super Bowl 2023 or out of your price range, another option is to stay outside the Phoenix area and fly there on game day. .
Hotels are available for the weekend in Prescott, about 100 miles from State Farm Stadium, and in Tucson, about 129 miles away. Most hotels in Prescott are under $200 a night for the weekend, while most room rates in Tucson are between $200 and $300.
Past Super Bowls have also filled Phoenix hotels
STR, which tracks hotel data, shared this insight into how Arizona’s previous three Super Bowls affected occupancy levels and average daily rates in the months they took place:
- January 1996: 72.6% occupancy, average daily rate of $114.46.
- February 2008: 78.3% occupancy, average daily rate of $170.78.
- February 2015: 81.5% occupancy, average daily rate of $151.54.
However, the Super Bowl months have not always translated into a spike in tourism in the Phoenix area.
Data from STR showed that March occupancy peaked in those three years, underscoring the metro area’s importance as a destination for spring break and spring training tourism. February 2008 was the only Super Bowl month with the highest average daily rates of the year, according to STR.
Glendale will look to its previous experience hosting the 2008 and 2015 Super Bowls at State Farm Stadium, which opened in 2006. The 1996 Super Bowl was played at Sun Devil Stadium in Tempe.
At the Super Bowl LVII launch press conference in January, Governor Doug Ducey said the 2008 Super Bowl brought approximately 90,000 foreign visitors to Arizona with an economic impact of $500 million.
The 2015 Super Bowl attracted around 120,000 foreign visitors and had an economic impact of $720 million, he said.
That year, room rates in the Phoenix metro area for Super Bowl weekend rose 55% over the same period in 2014 and 95% of hotel rooms were occupied, documents show. of Glendale City Council.
The Arizona Office of Tourism saw an 18.2% increase in Visa credit card transactions in Maricopa County during Super Bowl weekend 2015, representing a $24 million increase in spending by credit card, according to documents.
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