Expedia pushes hotel services further with a mobile app for hoteliers

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Previously, online travel agencies were primarily concerned with managing reservations, but today Expedia, Trivago, Booking.com and TripAdvisor are all taking steps to give hoteliers actionable market insights and other services. business-to-business.

Dennis Schaal, Skift

Expedia wasn’t going to leave Booking.com’s foray into a line of business-to-business hotelier services unanswered.

The Expedia PartnerCentral app, for iPhone and Android, allows hoteliers to respond to guest reviews while they are still at the property; compare performance to competitors using MarketWatch; receive alerts and information about events taking place in the market via an activity feed; promote last-minute inventory through Sell Tonight, and optimize and renew promotions through Expedia on the go.

In fact, the application presents itself on iTunes as Expedia PartnerCentral, Rates Inventory Extranet Manager. For Expedia PartnerCentral, property managers need a login to access their data.

The app allows hoteliers to manage rates and inventory for all of Expedia Inc.’s major brands, including Expedia.com, Hotels.com, Travelocity and Wotif. Integration with Expedia’s new brand, Orbitz, is likely part of the roadmap.

The app is currently available for free download in the US, Canada, UK and Australia and Expedia says it will be rolled out worldwide throughout 2015 and 2016.

While the Expedia PartnerCentral app prides itself on providing competitive analysis, Expedia admits that this aspect of things isn’t particularly robust at this point. The strength of the app at this point is that it allows hoteliers to manage rates and inventory for various campaigns and for mobile.

The release of the app by Expedia for hoteliers is part of a trend as online travel agencies deepen the business-to-business side of the hospitality industry. TripAdvisor for Business, for example, has a long history of an Owners Center where hoteliers can manage their listings, and TripAdvisor also offers business listings by subscription.

Trivago, which is a unit of Expedia Inc., has a hotel management center, and Booking.com has flourished by announcing a business division and providing booking engines for hotel websites.

To be sure, Expedia’s new mobile app doesn’t represent the kind of commitment Booking.com has made to accelerate its B2B initiatives for hoteliers, but it is punctuating a trend.

Expedia’s new app for hoteliers is an extension of its existing office services and allows property managers to “change or expand your promotions with one click” and provides “promotion strength tips to help you build. a better deal, ”says Expedia.

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