Dayuse allows people to rent hotel rooms for the day


Dayuse offers daytime hotel bookings only, with 60% of guests checking into UK properties citing ‘romance’ as the main reason for their visit. Jenny Southan reports

French start-up Daily use claims to open hotels to a new local clientele by democratizing upscale stays with rates 30 to 75% cheaper than an overnight stay (from £ 50 per day). It also allows hotels to monetize rooms that would otherwise be empty between bookings.

In total, Dayuse has 800 partner hotels in the UK (like Dixon in London, pictured) and 7,000 partner hotels in 26 other countries. Dayuse’s ambition is to triple its business volume and double the number of hotels with which it is a partner by 2024.

Despite the pandemic, in June 2021, Dayuse said it had already reached 90% of pre-Covid bookings, showing resilience despite the absence of business and international travelers. This decrease was offset by a sharp increase in “hotel work” bookings.

By September 2021, Dayuse had surpassed pre-Covid figures, with more and more people taking the opportunity to reconnect with loved ones or take the time they need for themselves. This is a 50% increase from the pre-Covid period.

By the end of 2021, Dayuse expects to generate more than one million bookings and a business volume of £ 85 million from 7,000 hotels around the world.

In the UK, London is the most popular city for Dayuse hotel stays, accounting for 50% of bookings, followed by Manchester and Birmingham. Of the London guests, 90 percent are locals.

Why do people book rooms for the day? According to a survey of 467 Dayuse customers, 12% said they check in to enjoy a comfortable bed, while over 60% are looking for romance. 37 percent of them admitted that their visit was a “private liaison”. Overall, 20% of customers said having a professional and quiet workplace was the top reason for their visit.

David Lebée, Founder and CEO of Dayuse, said, “Dayuse provides consumers with access to spaces from 6 a.m. until 11 p.m., turning hotels into real places where people can eat, drink, work and enjoy. as they please during the day. . In a post-pandemic world, we understand how people spend their precious time, whether it’s in the pool, spa, rooftop bar, or just relaxing in a fluffy robe with the one you love, ordering a Room Service. “

He adds: “This study proves that daycations are the new hot trend. Whether alone, with a partner or a friend, a vacation day in your hometown saves you the hassle of packing or driving long distances, while enjoying all the perks of being far away.

“From trendy boutique hotels to refurbished luxury properties, we offer the perfect urban getaway for the busy modern couple, with romance and luxury just around the corner.”

What comes next? Downloadable trend reports HERE

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