Aura Air provides smart air purification for Detroit Pistons facilities


The Pistons will leverage Aura Air’s technology to control and monitor indoor air quality at its facilities and educate fans about air quality

DETROIT, June 13, 2022 /PRNewswire/ — Aura Air, the smart air purification company that provides solutions that make indoor air clean and safe, today announced a multi-year partnership with the Detroit Pistons (“the Pistons”) of the National Basketball Association (NBA) . As an official partner of the organization, Aura Air will install 88 smart air purifiers to clean and monitor indoor air quality in the Pistons performance center and help educate the Detroit community on the importance of clean, pure indoor air.

Air quality is a growing concern as the impacts of climate change increase and living with COVID-19 becomes the new normal. For sportive peoplepoor indoor air has an impact on physical and mental health, safety and performance.

“Aura Air is proud to provide clean, safe air to people around the world, including professional athletes, staff and sports fans,” said Roei Friedberg, CEO of Aura Americas. “Air quality has a major impact on health and well-being and can improve the performance and longevity of athletes. Our partnership with an elite sports organization like the Pistons will help us raise awareness of how essential indoor air quality management is for everyone, especially professional athletes. »

The Pistons will be able to use the recently launched Aura web-based platform, a fleet management solution to maintain the highest indoor air quality standards in public spaces. The new platform provides a comprehensive set of tools allowing users to simultaneously manage and monitor multiple Aura Air purification systems controlling every aspect of indoor air quality.

In addition to hosting showcases at the Pistons Performance Center, Aura Air will occupy information booths and be featured on more than 700 video screens across Little Caesars Arena to interact with fans and educate them on the value of clean air.

“We recognize the importance of advocating for better air quality,” said Brenden Briefcase, SVP of Corporate Partnerships and Detroit Pistons Engagement. “Partnering with a leader in air purification technology allows us to raise awareness of the dangers posed by air pollution and effectively find solutions to air quality issues.”

About Aura Air

Aura Air has created the world’s smartest data-driven air purification system that purifies indoor air while vigilantly monitoring its quality in real time. Aura Air’s award-winning, patented technology filters and sanitizes indoor air with a unique four-step purification process that captures and kills 99.9% of viruses, bacteria, germs and allergens. Founded in 2018, Aura Air now helps purify the air in homes, hospitals, schools, businesses, hotels, restaurants, buses and nursing homes in over 87 countries around the world. Aura is headquartered in Israel with global offices in the United States and India. For more information, visit

About the Detroit Pistons:

Since arriving in 1957, the Detroit Pistons have become one of the NBA’s most storied franchises. With more than 2,600 regular season and playoff wins, the club has celebrated three NBA championships (1989, 1990, 2004), five NBA Finals appearances (1988, 1989, 1990, 2004, 2005) and 11 Eastern Conference Finals appearances. In October 2019, the club opened the new Henry Ford Detroit Pistons Performance Center located in the New Center area, a campus that serves as the organization’s training facility and headquarters. Since its purchase by Michigan native Tom Gores in 2011, the organization focused on operating as a community asset while promoting a culture of innovation and industry-leading thinking.

Media contact:
Sivan Ron
[email protected]

SOURCE Aura Air Inc.


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