Jul 18 2017
The Austrian hotel group Vienna House and the Thai hotel management company Absolute Hotel Services Group (AHS) have created a joint venture with the aim of opening new hotels of their respective brands in the European and Asian markets.
Both groups have similarly positioned hotels offering a laid-back, laid-back style, a contemporary twist, and the culture and hospitality of their respective home countries. AHS operates 22 hotels in Asia, including twelve under the award-winning U Hotels & Resorts brand. 13 other U Hotels & Resorts are expected to open soon.
Vienna House’s Asian office in Bangkok, with full support from AHS, will oversee the growth of the Vienna House brand in Asia. The plan is to complete two to three projects per year with an emphasis on city and resort hotels. The European office in Vienna will oversee the expansion of the U Hotels & Resorts brand in Central Europe. The focus here will be on opening additional urban resort hotels.
The joint venture between AHS and Vienna House was made possible by the recently announced change of shareholder to Vienna House. The parent company of the two hotel companies is BTS Group Holdings, one of the largest publicly traded companies in Thailand.
“Companies complement each other perfectly,” explains Rupert Simoner, CEO of Vienna House. “We have the same philosophy of customer orientation and defend the respective strengths of our cultures. We also share the same values, follow similar growth targets and move forward at the same pace. It’s actually a lot of fun! Said Simoner, describing the Asia-Europe connection. The first talks are already taking place on projects in Bangkok and Vietnam. Vienna House hopes to complete the first transaction this year.
Jonathan Wigley, CEO of AHS, adds: “I cannot imagine a better partner than Vienna House for the expansion of U Hotels & Resorts in the European market. Both companies share the same enormous passion for the hospitality industry as well as a deep understanding of what it is: customer satisfaction and genuine hospitality. This is exactly what we were looking for at AHS. ”
ABOUT ABSOLUTE HOTEL SERVICES (AHS)
AHS is one of the fastest growing hotel management / branding companies in Asia, with an ever-expanding geographic portfolio of hotels, resorts and serviced residences. AHS also holds interests in the golf industry through Absolute Golf Services and is the exclusive operator of the Travelodge brand in Thailand through Travelodge Thailand. Headquartered in Bangkok, Thailand, with regional offices in Vietnam, Indonesia, Hong Kong, India and now Europe with further expansions planned, AHS and its brands have resonated with investors and consumers alike, bringing of value to all stakeholders. AHS Covering the luxury to economy segments through its brands U Hotels & Resorts, Eastin Grand Hotels & Resorts, Eastin Hotels. Resorts & Residences, Eastin Easy and Travelodge, AHS have developed and continue to develop relevant hotel solutions that work. AHS is an affiliate of BTS Group Holding Public Company which is one of the largest listed companies in Thailand with a diverse portfolio spanning public transport, real estate development, construction management, media, catering and services.
ABOUT THE HOUSE OF VIENNA
Vienna House is all about traveling, having new experiences and exploring, as well as recognizing the true beauty of the simple things in life. Austria’s largest hotel group – repositioned in 2016 under the umbrella brand “Vienna House” – owns and operates hotels with their own character but with common values and one goal: to inspire guests. The “Vienna House” brand comprises individual city and resort hotels in the 4-star superior and 5-star segments representing timeless design and natural premium quality. Vienna House Easy branded hotels are cool, fresh and down to earth; the style of 3 and 4 star hotels is chic and relaxed. The company currently employs 2,200 people in nine countries: from France to Russia, from Poland to Austria. Including cities like Berlin, Bratislava, Bucharest, Coburg, Carlsbad, Krakow, Dresden, Yekaterinburg, Lodz, Munich, Paris, Prague and Trier. Vienna House is a registered trademark of Vienna International Hotelmanagement AG. www.viennahouse.com